hi, i'm esther!

I came to design through two deep loves: storytelling and helping people. Growing up in an immigrant family, I saw firsthand how complex systems can fail those they were never built for, and that drives everything about my work.

I design with empathy, research, and systems thinking at the center, always iterating until the work truly serves the people it's meant for, and I'm always learning, whether that's picking up new tools, expanding my craft, or vibe coding my next idea.